Thursday, April 2, 2009

CBS guides "Guiding Light" into the light

CBS announced on Wednesday that "Guiding Light" will not return to CBS after September. The soap is the longest running show in broadcast history, the beginning of Kevin Bacon, Calista Flockhart, Allison Janney, and Hayden Panettiere. The last episode will air in September and after that will look for a new home, according to Brain T. Cahill, the Senior Vice President and Managing Director of TeleNext Media.

Soap Operas got their beginning on radio, and "Guiding Light" is no different. It predates television itself, and now will end. Fans are up in arms across the nation and many message boards reflect the tension. Message boards are only recently a big part of soap operas and the way they operate, and they have truly caught on. On this particular feed, fans are writing in about how DEVASTATED by the cancellation news they are. Many women are saying they have watched this show their entire life, with their mothers and grandmothers and some even say it was the first show that they ever watched on TV. So what are the implications of canceling the longest running show, the only soap still on the air that was once on the radio?

Not only fans, but common people, are going to forget of the beginnings of these television changing shows. Without soap operas, prime time television would have never made the switch to include feminine views into their programs. And obviously something right has been done since “Guiding Light” is the longest running network show. A combination of lowered ratings, maybe due to a decrease in NEW watchers and an increase of other soaps, and economical hardships will make the show cancel.

Let’s see how the long running soap does, and if it will find a home on another network and uphold the longest running show in broadcast history.

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